Three directors, five brands
Aieul, HTAE and müdule are three brands, each led by its own director. The three directors share an office and run pop-ups together, using it like a community.
HTAE and müdule also run the denim brand mer together, and all three directors run piloti, a brand of shoes and accessories.
The five brands hold pop-ups and events under one name: per sempre, Italian for “forever.”
Each led by its own director
Run together
PER SEMPRE
Italian for “forever.”Aieul · HTAE · müdule · mer · piloti
Nuance
per sempre sells clothes, but the energy in the room and the way each person styles them made us want to try many more combinations. So we are making nuance, a book in the form of a magazine.
Permanent External Records
or per, for shortAlongside the brand, per publishes writing on culture and art exhibitions, and runs shoots and activities that help broaden what we know and notice about art.
[Site address]
PER SEMPRE
- Date
- November 21–22
- Place
- Message Room
B-1F, 191 Dokseodang-ro
Seongdong-gu, Seoul - Hours
- 12–7 p.m.
- Brands
- Aieul · müdule · HTAE · piloti
- [@handle]