Nuance

Nuance

/ˈnuːˌɑːns/ n.

Issue 0

PER SEMPRE Campaign Zine

Aieul · HTAE · müdule · mer · piloti

Look 02: a man in a green raglan T-shirt with grey sleeves, belted camel corduroy trousers and white sneakers
Look 02 · Look →A11 Raglan T Shirt — Green / Grey
Look 07: a woman in a white raglan T-shirt with burgundy sleeves, a long pale blue scarf, black shorts and loafers, holding a dark brown leather tote
Look 07 · Look →A10 Raglan T Shirt — White / Burgundy

Even in the same clothes.

01 Definition

Nuance

/ˈnuːˌɑːns/ n.

From the French nue (cloud), with reference to the fine shades of color that clouds take on in different light.

  1. 1.A subtle difference between things that appear alike.
  2. 2.The quality that emerges differently in each person, even in the same clothes, the same shoes, and the same mood; the point at which our attention rests longest.
02 Note

Among things that appear alike, it is the smallest differences that hold our attention.
The clothes, the shoes, even the mood may be the same, and yet something feels different.
Under the same sunlight, no two clouds are quite the same color.
This subtle quality is what we mean by nuance.

03 Looks
Look 01: a man in a tan suede jacket with a shearling collar over a yellow T-shirt, and dark trousers
Look 01
Look 05: a woman in a black bomber jacket over a long shirt, white trousers and black boots
Look 05 · Look →
Look 06: a woman in glasses, a white zip hoodie over a white T-shirt, and black trousers
Look 06 · Look →
Black woven leather loafers beneath a dark brown leather tote
Look 07, detail
Legs mid-stride in black trousers, with a red sock and a black leather shoe
Look 20, detail
White trousers gathered over black leather boots
Look 05, detail

Under the same sunlight, no two clouds are quite the same color.

Look 04: a man in a navy field jacket and light blue jeans, carrying a canvas tote
Look 04 · Look →
Look 03: a woman in a grey turtleneck, black cropped leggings and bright blue sneakers
Look 03 · Look →
Look 08: a woman in a long black coat over a teal top, carrying several bags
Look 08 · Look →
Look 09: a woman in a black leather jacket, with a black canvas tote
Look 09
A spread of bags held together: tan leather, black leather, cream canvas, dark brown leather and black canvas
Portrait of a woman in a beige scarf over a grey hooded zip top
Look 45, detail
Portrait of a woman in glasses and a white zip hoodie
Look 06, detail
Portrait of a woman fastening a black leather jacket
Look 09, detail

The point at which our attention rests longest.

Nuance#0 Brands Index